Will things ever be the same?
The PHIC world is reeling after the success of our high-flying, ice-cream-crazy tasting event (find the video here). Not only have we launched a series of brand new health flavours and mouth-watering sorbets, but Paul Ballen –– the undisputed ice cream king –– has locked himself in the kitchen and refuses to resurface… Has the pressure of the highly competitive and unpredictable entrepreneurial world gotten the better of him? Or is the Ice Cream King planning something diabolical. No one knows. We’ll just have to wait and see…
But in the meantime, things continue as normal in the ice cream world. The PHIC lifestyle is thriving. The worker bees keep churning out endless streams of ice cream, and our loyal PHIC enthusiasts keep scooping them up. Our stores are open and excited to serve. Our events continue to take place successfully throughout the city. And last but certainly not least, the advent of our world-famous PHIC Christmas party approaches nearer and nearer –– the anticipation building and building with every fleeting second.
Back here at head-office, we can’t help but feel excited –– there’s something tingling in the air… can you feel it?