Campaigns in my face and all up in my grill.
But we love it!
Every month PHIC creates a flavour of the month accompanied by a campaign of the month – all inspired by me, you, society, Joburg, the president, the globe and the world of ice cream.
This month, we want you all to START SMOKING.
Firstly, calm down.
Secondly, we don’t want you to start smoking cigarettes and the bad stuff, we want you to start smoking all that is good and #DelishKepish
Like smoked s’mores and toasted marshmallow ice cream.
It’s a metaphor.