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For those who don’t know, Paul is a real guy. He grew up in Johannesburg but spent his childhood summer holidays eating ice cream in the blazing New York heat.
Paul receives an ice cream maker on his 21st birthday. He churns experimental flavours trying to recreate the nostalgic scoops of his youth
Paul spends many late nights whisking custard in his parents kitchen, getting sugar and egg yolks everywhere, churning a litre of liquid gold each day.
The ice cream king partners with long time friend and gym buddy Josh Amoils to build the business and get Paul's ice cream in every shop and restaurant in Joburg.
PHIC launches ice cream cakes and sticks and Paul eats the majority of the stock.
Paul supplies ice cream to 15 scoop cafés and over 180 shops and restaurants nationwide.