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Summer Lovin'

For those who don’t know, Paul is a real guy. He grew up in Johannesburg but spent his childhood summer holidays eating ice cream in the blazing New York heat.

1994

Boy turns 21

Paul receives an ice cream maker on his 21st birthday. He churns experimental flavours trying to recreate the nostalgic scoops of his youth

2010

MAN WHIPS IT IN THE KITCHEN

Paul spends many late nights whisking custard in his parents kitchen, getting sugar and egg yolks everywhere, churning a litre of liquid gold each day.

2012

COOL COMPANY

The ice cream king partners with long time friend and gym buddy Josh Amoils to build the business and get Paul's ice cream in every shop and restaurant in Joburg.

2014

SCOOPS HE DID IT AGAIN

PHIC launches ice cream cakes and sticks and Paul eats the majority of the stock.

2015

ICE CREAM IS CHEAPER THAN THERAPY

Paul supplies ice cream to 15 scoop cafés and over 180 shops and restaurants nationwide.

2021

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